American Express took over The Richard Rogers theater invited New York’s celebrities and fashion influencers to an evening of invitation-only experience to see Hamilton. Afterwards, guests attended an after-party at The Diamond Horseshoe, where they were joined by cast members to take in a performance from Icona Pop.
Sr. Art Director: Momentum Worldwide
At the 2017 CES show, American Express engaged the tech-savvy audience by creating an escape room. To unlock the door, visitors networked and utilized the B2B tools and services from American Express to solve the challenge.
Sr. Art Director: Momentum Worldwide
To celebrate the launch of Amex’s latest initiative with Twitter we created an experience that would demand peoples attention at the largest tech conference in the world: SXSW. We incentivized Cardmembers to sync their cards with Twitter for the chance to get tickets to a complimentary
concert at ACL, featuring the biggest talent we could find: JAY Z. The acitvation was a huge triumph for Amex and Momentum. It was by far the biggest and best activation at SXSW. AdAge said it was ‘the Real ‘Winner’ of SXSW.’
Sr. Art Director: Momentum Worldwide
Wise Reagon Arts is a community-focused mobile Arts Institute. Its mission is to collaborate with a diverse group of people and institutions to create cutting edge work with an eye on the future. The identity represents diversity, strength and mobility, utilizing a multi-colored cog to visualize collaboration through creativity.
Designer / OAG-Design
American Express provided services and amenities at the U.S. Open Championship by hosting three Fan Services locations and an American Express Card Member Club at the Open at Shinnecock Hills Golf Club in Southhampton, NY.
At Fan Services, guests could charge phones, get course and championship information and for a limited time get American Express Radios. In addition to radios, all Card Members could get borrow a portable phone charger and get a pair binoculars to help them follow the game as they moved along the course. The Card Member Club located on the 10th hole provided amenities, views of the course, and food and beverage selections from local merchants.
Sr. Art Director: Momentum Worldwide
To engage golf fans at the PGA Championship, Samsung created a high-tech activation that connected golf fans with the game that they love. Guest registered and received an RFID bracelet granting them access to zones within the hub.
The Experience featured product demonstrations, including a live broadcast of the Championship in the viewing gallery, a VR preview of the 2016 course. Digital photo engagements included the Cup Cam Selfie and the Chip Shot Challenge, where they were filmed and sent a sharable gif of themselves in action.
Sr. Art Director: Momentum Worldwide
Costa is a sunglass brand that partners with the environment in addition to fishing and outdoor enthusiasts. To showcase their new eyewear, the team traveled to the Galápagos Islands a volcanic archipelago in the Pacific Ocean. Considered one of the world’s foremost wildlife viewing locations, the destination proved to be the perfect place to see and share the magic of the islands.
Designer: The Zimmerman Agency
